For Telecom Network Operators:

• Planning – planning the expansion and optimization of the mobile network;
• Marketing – Prices – georeferencing of usage time and OTT service quality standards for the definition of churn voice-data mitigation strategies;
• Marketing – Promotion – guidance for promotion actions about concentrations of segmented customers (paths & events);
• Customers Management – monitoring of VIP groups for ongoing assessment of the stations that are more connected and their quality.

For the Government:

• Urban Mobility – support to planning and controlling public instruments and routes, displacements modal and parking lots;
• Public Safety – tracking of agglomerations and displacements, whether planned or not, to preserve the order and fight violence and illegality;
• Public Health – control and tracking of contagious diseases;
• Smart Cities – planning and monitoring effectiveness of smart cities projects and services such as reporting incidents or accidents in everyday routes or virtual fences.

For Companies:

• Media -Tageted Advertising such as the placement and monitoring of outdoors, and other related media, guided by the segmented knowledge of agglomerations and displacement of target audiences;;
• Retail Marketing – Targeted advertising under permission (Opt-In), either wide or in virtual fences (Geofences);
• Context Marketing – event and commercial centers coverage, guiding trade and management with information on potential consumption, with the possibility to validate the presence, for example, through the correlation with credit cards operators and/or banking institutions;;
• Direct Marketing – Messages to anonymous groups (billboards) or opt-in individuals (Voice/SMS/MMS/App) with sales in stores, hotels, restaurants, among other establishments in common routes taken;;
• LBS/CDR VAS – planning and control in sales force management, logistics operations, tracking of cargo and vehicles, etc..

Differentials

• Capacity of visualizing anonymous or opt in customers group’s (holder authorization), through certain areas, with or without a definition of virtual fences;
• Views on BTS grouping sectors, or urban objects with public significance, using special algorithms in order to mitigate distortions related to quantifying populations in sectors representing quadrants or urban objects;
• Tables and heat maps of waypoints based on routes used with larger flows, the most used (Top 10) routes between the same origin and destination and the BTS used to connect or call along the route;
• Possibility of raising several highly relevant informations, such as displacement and densification rates, traffic flow, weather and environmental impacts (pollution), sentiment analysis (Social Networking, Media, CRM, etc.);